Honda Motor Co. announced on Friday that it will launch a new compact electric vehicle in Japan in late May, designed to replicate the feel of a traditional engine-powered car. The model features a powerful acceleration mode along with simulated engine sounds to enhance the driving experience.
The Super-ONE weighs just 1,090 kilograms—an “exceptionally light” figure for an EV, according to Honda—and offers a cruising range of 274 kilometers. Pricing details will be announced at a later date.
While many automakers are pushing EVs with ranges exceeding 400 kilometers per charge, Honda has taken a different approach. The company opted for a smaller battery to reduce overall weight and keep costs manageable.
“We aimed to strike a balance between usability and affordability,” said Hidetomo Horita, who led the vehicle’s development. “Extending range requires a larger battery, which ultimately drives up costs.”
Honda will begin accepting pre-orders on Thursday at dealerships across Japan, with plans to expand availability to markets including the United Kingdom, Singapore, and Australia.
The vehicle offers five driving modes, including a “Boost” setting that increases output to a maximum of 70 kilowatts—roughly 100 horsepower—delivering what Honda describes as a “high-torque” driving feel.
To further simulate the experience of a conventional sports car, the EV is equipped with strategically placed speakers that generate virtual engine sounds. A digital display, including a simulated tachometer, visually recreates engine behavior to complement the auditory effects.
“We developed this car with the goal of bringing joy to drivers,” Horita added. “We want them to enjoy not just driving, but the entire journey.”
Honda said the model is primarily aimed at customers in their 50s and older who may no longer need a large vehicle but still seek an engaging and enjoyable driving experience.
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